10th Seed Congress of the Americas – Promoting Seed Busines in the Americas

Promoting Seed Business in the Americas

PRESENTATION

Welcome

letter

Organizers

With great enthusiasm, we invite you to join us for the 10th Seed Congress of the Americas, to be held in the fascinating setting of Foz do Iguaçu, Brazil, during the final week of September 2025.

In this extraordinary location, where nature displays its full splendor, the congress will serve as an unparalleled meeting point for industry leaders, researchers, plant breeders, policymakers, students, and other vital stakeholders in the seed sector.

Under the theme “Promoting the Seed Business in the Americas,” this two-and-a-half-day event will offer a rich agenda of learning, innovation, and networking. Attendees will benefit from plenary sessions and specialized panels covering critical topics such as trade, regulations, sustainability, and emerging technologies that are reshaping our industry.

Adding even more value, the event will include a trade show and business roundtables, fostering strategic partnerships and unlocking new opportunities in a vibrant and dynamic environment. Don’t miss the chance to learn about sponsorship opportunities that can enhance your company’s visibility and presence during this pivotal gathering.

Foz do Iguaçu will not only host these essential discussions but will also provide a platform to showcase cutting-edge academic and research advancements in the seed sector through the Innovation Floor.

This congress is the ultimate venue for networking, forming strategic alliances, and advancing business initiatives, bringing together the sector’s top companies and influential decision-makers from both the public and private spheres.

Mark your calendar and make plans to join us for this extraordinary event. Together, let’s shape the future of the seed business in the Americas.

We look forward to welcoming you to Foz do Iguaçu in September 2025!

Diego Risso

Executive Director

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First of all, it is with great pleasure and pride that I address you, through the Brazilian Seed and Seedling Association – ABRASEM, to invite you to participate in the 10th Congress of the Seed Association of the Americas – SAA, which will be held in the city of Foz do Iguaçu, in the state of Paraná, BRAZIL, in 2025.

Since its foundation, ABRASEM has been working to value the Brazilian seed sector, mainly through its Association principles, which are:

Protection of intellectual property;
The development and constant search for new technologies;
The development and maintenance of regulatory themes that regulate the sector;
Education and communication.

The brazilian seed sector, through ABRASEM, has been gaining national and international prominence due to the quality of the seeds produced and sold in Brazil.

Through the various Associations and companies affiliated with ABRASEM, we are constantly seeking to improve relations with the most modern technologies and innovations in the seed sector, with the support of government entities, international entities and the private sector.

Genetic editing in Brazil is a reality that is very advanced, and with the support and dedication of the National Technical Commission on Biosafety – CTNBio, we have been using Innovative Genetic Improvement Technologies, aiming at the protection of human health at its most diverse levels, always in search of Biosafety and Genetic Innovations that enable the evolution of seeds.

Brazil currently ranks 9th among the 10 largest economies in the world, and has and preserves its native vegetation in 66.3% of its territory. Of these preserved areas, 33.2% are within rural properties and are preserved by the rural landowners who own these areas. Brazil uses only 30.2% of its territory for agricultural use and planting of its crops.

Therefore, and for these reasons, I invite you to come and participate in this great Congress, which will be held in Foz do Iguaçu – PR, recognized as the city that is home to one of the Seven Wonders of the World. The complex has 275 falls that extend for almost five kilometers of the Iguaçu River.

A big hug, see you soon.

Ronaldo Troncha

Executive President

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TOPICS

Preliminary agenda

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

Working groups

Seed treatments

Intellectual property

(Closed Meetings)

SAA congress

Working groups

Biotechnology & PBI

Phytosanitary

(Closed Meetings)

Regulators & seed industry representatives meetings

(Closed Meetings)

Lunch break

SAA congress

Working groups

Biotechnology & PBI

Phytosanitary

(Closed Meetings)

Regulators & seed industry representatives meetings

(Closed Meetings)

Welcome cocktail

REVIEWS

TestimonialsThe experience of the Congress participants

Rizobacter Portfolio Manager

It is a valuable opportunity for technical updating and an excellent platform to strengthen links with other players in the sector, allowing us in our case to generate new business opportunities and acquire key knowledge to generate new developments for the industry.

Gabriel Mina

Executive Director of ChileBio

It is very important to create opportunities such as this one that allow us to know in detail what the industry needs and what challenges and opportunities exist, so that all the actors in the sector can move forward and contribute to making seed production a more sustainable activity.

Miguel Sánchez

Chief Product Officer of INARI

It is a way of staying very close to the activity of the region in which we work and to the world, because we are in a globalized world and we have to act collaboratively. The congress allows us to focus on what really matters and generates impact, and to work together to make that happen.

Claudia Nari

ASTA Senior Director of International Programs and Policy

The Seed Congress of the Americas is the place to be in the Western Hemisphere. It is well attended and provides the opportunity to hear from truly excellent speakers and panelists, as well as to meet with regulators from around the world interested in the big issues affecting the seed industry today.

Sam Crowell

Vice Secretary-General of UPOV

It is a space that favors cooperation and discussion on very important topics such as how to develop agriculture, the role of innovation, and creating more opportunities to face the challenges we already have with climate change, and making sure that there is quality and accessible food. It provides a forum to create a bridge between the public and private sectors and work together to find solutions to current challenges.

Yolanda Huerta

President of Basso Semillas

A great networking platform, a lot of services offered and very interesting innovation samples to be thinking about future business.

Lorena Basso

Secretary General of AFSTA

The Congress was great in terms of connections, business networking and also to address many global and regional seed issues.

Yacouba Diallo

Executive President of ABRASEM

It is a great opportunity to learn and update on various topics such as phytosanitary, intellectual property and regulatory issues, and innovation applied to seeds.

Ronaldo Troncha

Vice President, Biotechnology and Seed Innovation, Croplife international

We find it very valuable to have the opportunity to connect with many of our members working at the national and regional level, to see the challenges we still have to solve. The congress has a wide diversity of attendees, focusing on business challenges and what matters. It is an opportunity to bring together a wide range of companies, from multinationals to small and medium-sized enterprises.

John Mc Murdy

Research Manager at S&P Global

It is a great opportunity to hear various CEO presentations and how they are moving forward in the seed industry, upcoming innovations, especially related to biotechnology. Highly recommended to learn, do business and network with people in the industry.

Bharti Malhotra

Agronomix Industry Relations Manager

We are very impressed especially with the technologies that are being used in South America, especially with regard to data and big data. It has been very useful for us to be able to contact other similar companies and look for synergies to be able to continue collaborating with the seed sector in the region.

Enid Perez-Lara